Menu
Menu
My cup runneth over. Mount To-Be-Read (TBR) runs to over a thousand volumes. Others bemoan the size of their TBR pile, apparently intimidated by the scale of the agenda they have set for themselves, fearful of ‘getting behind’ in their reading or joining with friends in a challenge to ‘tackle mount TBR’, to tame the invading monster. Perhaps I’m contrary but my Mount TBR is a source of exquisite delight. Turning the closing page of one book is inevitably followed by the magical moment of choosing the next, browsing bookshelves with an expectation of pleasure, reward or insight. What to discover next? Where to go? Who to travel with? It’s a delicious dilemma. Rows of beautifully designed jackets and covers entice. Intriguing new titles and compelling blurbs vie for perusal against time-tested favourites. Sometimes folded-in reviews stripped from the broadsheets, Literary News or Slightly Foxed nestle against book bloggers reviews and recommendations or scrawled, hand-written notes – messages from my former self recording the whim or reason that earned the book its place. Several will be subject to Professor John Sutherland’s ‘page 69 test’.* And yet as I scan the familiar spines, gently easing out one or two to remind myself of its promise (and occasionally bemoaning the shallow layer of dust gathering along the upper edge), I know that each and every one is a book I want to read, because I have shelved and maintained it as TBR. The disruptive risks and uncertainty of choosing books in a bookshop or online is reduced while all the excitement of anticipation remains. Mount TBR is nothing less than a self-curated bookshop and library rolled into one.
Mount TBR is, then, precious. Readers of a certain ilk will tend it, as others tend garden roses. And like roses, Mount TBR can be a hungry and demanding beast. It needs weeding. It needs feeding with new books and fertilising with commentaries and reviews. Finding the right foodstuffs and fertilisers isn’t easy though. A reader at outset of the 17th century, wealthy enough to buy books and sufficiently at leisure to read, had a reasonable chance of reading every book ever published in the English language (reckoned to be around 2000 titles) in their life time. Last year (2013), some 150,000 new titles were published in the UK alone. The figure was almost double that in the USA. Yet, while choice increases exponentially each year, traditional sources of guidance on discrimination have diminished. Few newspapers and magazines give books the space or serious treatment they used to and those which have persisted tend to focus exclusively on new books. The collapse of the Net Book Agreement in 1995 has forced out of the market a myriad of niche, reader-orientated independent bookshops and allowed the chain stores to focus more on promotions, profit-margins and high volume sales at the cost of well-curated and categorised stock. On most High Streets where a bookshop has managed to survive the competition from out-of-town retailing and on-line sellers, it’s likely to be a big name chain store, where window-space is I suspect as often allocated on the basis of how much the publisher will pay, the celebrity status of the acknowledged author and the likelihood of share-holder returns as on reader recommendations. Add to this the growing abundance of self-published and e-only books, the majority of which are published without any signposting for potential readers, and bemusement of the part of the curious browser is understandable.
Book bloggers are one possible aid for readers here. Such is the shift in publishing and bookselling dynamics that there is an opportunity for book bloggers to step up and become major influencers of reading trends. Indeed, certain elements of the publishing industry have recognised this: Book Expo America, the largest annual trade book fair in the United States, hosted a parallel book bloggers conference in 2014 and plan to do so again in 2015. Some UK publishers are also making forays into the book blogosphere, making ARCs or galley proofs available to bloggers via the likes of Netgalley, Bookbridg and Amazon’s Vine Programme. Others engage directly with bloggers. Some innovative bloggers, authors and publishers have come together for blog tours, cover reveals and author Q&As but as a whole the UK industry has yet to exploit the potential power of book bloggers to extend readerships.
There are of course risks on both sides in creating a dependency between the book blogosphere and the more traditional book industry. Part of the joy of book blogs is that they can be fiercely independent and wildly random, forging unique reading journeys oblivious to the demands of markets and sales. They are freer than other influencers to explore and expose the classics, backlists, underrated authors and forgotten gems. They are often intensely personal, with an intimacy that can rapidly establish enduring connections with their readers. They offer the opportunity for free, frank and open debate (and what reader doesn’t like to talk books?). Bloggers tend to respond to those who comment, fostering a sense of community and involvement. And equally importantly, free from commercial relationships with and dependencies upon the book industry, their views need not be tempered with financial considerations. Closer working between book bloggers and the book industry could undermine each of these assets, perverting book bloggers most valuable characteristics.
Nor is greater intertwining risk-free for publishers. There are thousands upon thousands of book blogs. Quality and nature vary greatly. Some are more akin to fanzines, offering unquestioning adoration to a particular genre or author and largely preaching to the already converted. Others seem to exist for no purpose other than to convince publishers to send the blogger free stuff. Many, many get very, very little traffic. Yet others are littered with giveaways, challenges, memes, games and bizarre and unheard of blogging awards to the extent it’s hard to find anything about reading a book. (I am not arguing against this sort of blog – they can be a lot of fun – but that they are not obviously fertile ground for publishers and authors wishing to extend their readership.) Discrimination then is all for publishers wishing to exploit book bloggers’ influence; and moderation in use will also be important if the book blogger is going to be able to preserve the integrity which drew their audience in the first place. Mediation and facilitation of healthy and mutually beneficial relationships between the book blogosphere and those who produce and sell books would be helpful – a challenge which the likes of the London Book Fair or the Booksellers’ Association might take up.
*In How to Read a Novel (Profile Books, 2006), John Sutherland, Lord Northcliffe Emeritus Professor of Modern English Literature at University College London, suggests one trick for intelligent book browsing: turn to page 69 and read it. If you like it what you read there, read the whole book. Sutherland in fact credits Marshall McLuhan, guru-author of Guttenberg Galaxy: The Making of Typographical Man (University of Toronto Press, 1962) as the originator of this test. It’s as good a test as any other and for me has worked surprisingly well.
*Photo of “Flying Books” in London’s Leadenhall Market was taken by Sharon Drummond and shared via Flickr under a Creative Commons Licence.
12 responses
Great post Jessica. I think the need to blog, review, hold oneself accountable to publishers or writers who’ve sent you their book, is one of the reasons that people’s TBR piles get oppressive. They represent work not yet done. The answer is to remind yourself why you blog and clear out the review copies more regularly that other books. As you say a properly tended TBR pile can be a source of delight. That ,”What to read next?” joy has to be protected.
Great post, beautifully written.
Thanks Gill. Sometimes I think I should spend more time reading and less time blogging, but this is something I feel quite strongly about.
Great piece. I have so many feelings. First, as a book blogger who has moved from North America to the UK I feel that the UK hasn’t quite grasped onto the utility of book bloggers in terms of marketing. I know that is not our job, but in North America publishers do realize that we wield power as newspaper and traditional media turn attention away from books. I’m not going to go so far as to say that we are tastemakers, but when bloggers get behind a book that doesn’t have much traditional media attention, it does make a difference. To that end, publishers in North America regularly contact bloggers about their next big sleeper hit in an attempt to bring it to the fore. This is something i haven’t noticed as much in the UK. And wouldn’t it be great to see the London Book Fair do something for bloggers much like at BEA in NYC?
Tanya, I think our views are very similar. I’m sure there’s potential do bloggers and the industry to do more than would ultimately benefit readers (and presumably therefore authors and publishers). I spoken to a few US bloggers (admittedly just a few) who seem to think that in the US, it’s all gone a bit far and the publishing industry seems to see bloggers as cheerleaders. The LBF have offered to talk about ideas, and I’m scabbling a few together, because attendance at LBF for bloggers would be a huge learning and networking opportunity (and I guess fun). But what can bloggers offer the industry without compromising that all important independence… I know it’s there, I just can’t put my finger on it. Thank so much for taking the time to read and for your thoughtful comment.
I think a blogger component to LBF would be amazing, and not just from a blogger’s point of view. It would show that the industry is adapting to the changes in the ways books are discovered, consumed and discussed. Even if there is nothing official thru LBF, I’d certainly be interested in an UnCon or meet up. It’s would be great to meet other bloggers and discuss our value to publishers, authors and book sellers.
It’s true that in North America there are many who blog FOR books (ie to get free books) rather than about books. And there are publisher programs that specifically want cheerleaders. But I always give honest reviews, positive and negative, and I don’t believe this had affected my relationship with publishers. Moreover, I think it helps my relationship with my readers. They know that they are getting a honest review from me.
Good luck with all of this. If you need any help or would like to bat around some ideas let me know.
Excellent post! You’re absolutely right about independence. Free copies of books can be immensely seductive but we bloggers need to think about our integrity if we wish to be taken seriously and trusted by our readers. My own stance, after many years of reading books I wasn’t particularly keen on for work, is only to write about the ones I’d recommend to a friend. Looking forward to seeing our your (and others’) ideas develop.
Thank you Susan. It’s the independence bit that really worries me too – as you say, integrity is all. But I’m also sure that bloggers have untapped potential, and that the publishing industry will begin to see that …and if I’m right we need to find a way to that balances the needs (and aspirations of both). Just not sure, yet, what that balance is…and really hoping that lots of bloggers will chip in with their views.
Great piece. I think book bloggers are taken more seriously than they used to be – or at least the good ones are anyway. I am guilty of worrying about how I will ever tackle my TBR list but only because there are books on there I have neglected for so long! I have recently joined Net Galley but am careful to only request books and blog about books I really want to read. I would hate it if my blog became a chore.
Blogging becoming a chore is a real risk, especially if one commits to too much on top of another job etc. When I started, way back in the late 1990s, so few publishers figured bloggers into their plans that there was no risk of ‘too much’; but coming back to it now after a break, I’m struck by how many opportunities there are for bloggers, and so little help for them to co-ordinate and discriminate. And, perhaps, a creeping fear about posting reviews that might suggest that one didn’t particularly enjoy the book…that’s such a shame but I think related to your distinction between “the good ones” and the rest.
A thought provoking post.
It’s a constantly evolving sphere, both in publishing and for bloggers as they align themselves and respond to invitations from publishers and discover the opportunities that exist and then have to make decisions about their independence, integrity and their freedom to choose.
For me, publisher interest is a kind of prickly bonus, it’s flattering for passionate reader’s who write about books to have a relationship with publishers, but their interest can inhibit that freedom to choose and be spontaneous and influenced by like-minded readers, that many of us covet.
The most significant value to me is the ability to connect with like-minded readers and thanks to twitter and blogging and Goodreads, we know who has read a book we are considering, whether it is the latest or a 100 year old classic, we get that much more value from our reading, by tapping into a continuous conversation and history of readers and books the world over.
I think publishers are fortunate to have an insight into that process and can participate in it as equals, they are avid readers too, albeit with a certain bias. It is a partnership that will continue to evolve I am sure, as we all have the same aim, to keep reading alive!
I think you’ve identified the delicate balance, which I think has to be preserved, precisely. My concern is that there’s a vulnerability in the book blogging ‘community’ (for want of a better word, I don’t really believe there is a community – although certainly circles of friends and acquaintances, many of whom will have connected via blogging) which at the moment leaves it open to exploitation, at least through manipulation of perception even if not in reality. I see some scope for bloggers to step into the ‘influencers’ gap that many of the broadsheets etc have left vacant – some won’t want to do that, and that’s fine and as it should be, but some may aspire to do so, and that’s a fine ambition too. The challenge then is how to make that transition without disturbing the perfect balance you described (without which it all becomes a bit pointless).