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The Handbook of Brand Management

Author(s):

Arnold, David

Illustrator(s):

Binding:

Hardcover

Volume Condition:

Very Good

Dust Jacket:

Yes

Dust Jacket Condition:

Very Good

Dust Jacket Protection:

–

Edition:

–

Impression:

–

Signature:

–

Language:

English

Publisher Name:

Financial Times Pitman

Publication Year:

1993

Publication Place:

London, UK

ISBN:

9780273605379

Book ID:

008663

Catalogue(s):

Business, Management, Human Resources and Employment

£11.60

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254pp. Black cloth-covered boards, gilt titles on spine. Lightly bumped spine head. Grey endpapers. Internally neat, clean, bright and tight. Dust jacket has some minor shelf wear, light chipping to top edge. 8vo. Provides managers with management thinking in a practical and accessible style.

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