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The BDMA Direct Marketing Desk Reference

Author(s):

Carter, Sandra; Kelly, Tessa (editors)

Illustrator(s):

Binding:

Softcover

Volume Condition:

Very Good

Dust Jacket:

Dust Jacket Condition:

N/A

Dust Jacket Protection:

–

Edition:

–

Impression:

–

Signature:

–

Language:

English

Publisher Name:

McGraw-Hill

Publication Year:

1991

Publication Place:

Maidenhead, UK

ISBN:

9780077074869

Book ID:

006156

Catalogue(s):

Bargain Corner ◇ Business, Management, Human Resources and Employment

£6.00

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xvi, 288pp. Laminated printed card covers. Pages starting to tan towards text block edge. Explains why direct marketing has huge potential and that when targeted well provides the most effective and profitable marketing medium. 8vo.

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