Customer Capitalism : The New Business Model for Achieving Increasing Returns in New Market Spaces

Author(s):

Vandermerwe, Sandra

Illustrator(s):

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Binding:

Hardcover

Volume Condition:

Very Good

Dust Jacket:

Yes

Dust Jacket Condition:

Very Good

Dust Jacket Protection:

–

Edition:

1st Edition

Impression:

–

Signature:

–

Language:

English

Publisher Name:

Nicholas Brealey

Publication Year:

1999

Publication Place:

London, UK

ISBN:

9781857882414

Book ID:

008124

Catalogue(s):

Business, Management, Human Resources and Employment

£10.70

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296pp. Black cloth-covered boards, silver titles on spine. Lightly bumped spine head. Internally neat, clean, bright and tight. Dust jacket has some shelf wear, light chipping to edges, mirrors book damage, price unclipped. 8vo. Provides an original and potent model for business success and finally puts the nail in the coffin of product-driven capitalism, outlining a whole new way to grow a business and own a market.

Keywords: