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Adding Value to Marketing

Author(s):

Doyle, David P

Illustrator(s):

Binding:

Softcover

Volume Condition:

As New

Dust Jacket:

Dust Jacket Condition:

N/A

Dust Jacket Protection:

–

Edition:

–

Impression:

–

Signature:

–

Language:

English

Publisher Name:

Kogan Page

Publication Year:

1998

Publication Place:

London, UK

ISBN:

9780749421755

Book ID:

008348

Catalogue(s):

Business, Management, Human Resources and Employment

£17.40

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200pp. Laminated printed light card covers. In as new condition throughout. 8vo. The author examines the various challenges facing the marketing function today, from socio-demographic changes to market saturation, and the need for more focussed and cost effective marketing policies – describing the techniques that will help marking managers to focus on reducing cost and adding value.

Keywords: